Is your website developed and designed for, adaptability and for offering an engaging digital experience? Apparently, high-performance websites are characterized by higher visitor engagement with advanced features, styles, eye-catching visuals and active content. As such, to enhance the efficiency of your site, it must have a multi-functional design. To be more precise, it should be structured like a house; offering adequate protection against the components and a favorable living condition with proper storage. Simply put, your website must aim to improve user acquisition, enhance engagement and help retain your esteemed customers.
Your team must focus on numerous varied factors to develop an interactive experience which engages your clients directly. So today in this particular post, we want to explain 10 proven tips that will help you improve your online user’s experience. Let’s start the countdown to your acceleration to the top!
10. Create simple experiences.
To provide better experiences which will make your clients engaged immediately, you must keep your interface clear, precise, simple and embrace white space. If you didn’t know, this allows them to explore your online contents seamlessly, without being forced to search for the cluttered designs with many options which may divert their attention.
9. You should focus mainly on user types rather than buyer personas.
It is imperative to note that buyer personas are solely designed to align ad copy as well as marketing data. To provide a better experience, you don’t have to know what every client of yours likes or dislikes. But, you’ll have to know and understand certain aspects of your target audience including how they regularly browseand buy products, the types of devices they use plus how they identify and use your items. For you to get all these insights, you’ll need an integrated solution which combines all your data sources in a single place.
8. Design for limited real estate.
Before creating any particular user experience, it is worth to know if that it is how you’d like it to work on mobile. Would it look differently on a tablet compared to when on a smartphone? As such, if you are developing on a desktop, you’ll have to take into consideration how it will look like when in a mobile setting.
To ensure that you get a greater user experience, you can opt to design for mobile users first, as this will guarantee compatibility and an incredible user experience.
7. Never trust your ego.
This is a common and costly mistake many individuals often make. It is very wrong to make an assumption that the user experience of yours is great and perfect just because it performed well when you put it through its paces during an evaluation. If you didn’t know, the manner in which either you or your crew views the experience might differ significantly from a client who is seeing it for the first time. This implies that you should always evaluate the experience with outsiders. There are lots of services which test your user experience with real clients. Of course, these includes their responses, comments, and activity which are always recorded during their interaction with your site or app. You will have to review these feedbacks and adjust your settings.
6. Make the copy as enticing as possible.
You would be forced to design a compelling user experience which didn’t use the copy in a certain way. Whether you intend to use a long-form content or a minimal copy, it is advisable that it must be well-engaging, persuading the user to remain engaged.
You have a huge job ahead of you. You have to create an excellent digital experience for every step of your customer’s journey. Each word must serve a purpose by driving the potential customers through the experience of a conversion.
5. Integrate social.
You should create a good platform for your audience to air their reviews and thoughts and interact with the other clients within your channel. A good example is Amazon, which has a question and answers section plus a comment segment. Social proof can significantly improve engagement and most importantly, conversions with your potential customers.
4. Make your customers feel appreciated.
You know the importance of engagement. Make your clients feel appreciated and valued, by asking them for feedback while they are on your website directly. This can be achieved by creating an exit intent questionnaire which allows them to answer a few short questions regarding their brief experience. Such customer insights will typically enhance the UX of your website, incredibly.
3. Provide customization.
It is worth noting that any form of customization is a decent way to personalize the user experience, making it more compelling for every particular client. It may involve the prospect of enabling the user to customize the visual experience of your websites, such as dashboard elements and layout options within the internet community to help them customize the items they buy. This plays a significant role in allowing users to have part of their experiences with your brand, a phenomenon that may make them return to their space in the future.
2. A design like Fisher-Price.
To engage your potential customers along every step of their journey, create something which feels like you are interacting with over-sized Fisher-Price devices. This implies that you should create bigger elements featuring simple designs and visualized copy which even a kid can understand and concise, actionable directions. This type of experience works great on any device, typically on mobile where elements that are larger make for easier navigation.
1. Have a mixed and detailed content.
There are some ways through which you can engage your prospective customers. Again, some clients may respond better to some contents than others. Through evaluation, you can successfully determine the right balance between images, a genuinely engaging video, animations as well as the written document on your blogs and product pages.
If you have any questions on how to make your customers’ digital experience more appealing, don’t hesitate and contact our team of web professionals.