“The Price is Right” is one of the most popular game shows and can also teach us some valuable lessons about how to stand out from the crowd. We all know that having a strong social media presence is very important for the success of a business. But you have to use social media wisely. Being a game show enthusiast, I have gained some important marketing lessons from the show “The Price is Right”. Here are some of the things which I have learned:
1. Ask Questions: In the show, “The Price is Right”, whenever any participant needs any kind of help, the audience present in the studio is more than happy to give their suggestions. You can apply this same strategy in social media as well. Asking questions is a great way to increase your social media following count. It also helps you to connect better with your followers. Apart from that, by asking lots of questions, you also get the opportunity to get some valuable feedback from your followers. I have received some great recommendations so far by following this method.
However, all advice may not be helpful. For example, in the game show, some audience may shout 1 Dollar even if another person has already made a 2 Dollar bid. Hence, you have to make sure that their advice and suggestions are worth listening to.
2. Stand Out: In the game show, you need to stand out from the crowd so that you get selected for the game. In order to get noticed, different people adopt different kinds of strategies, but visual strategies are the most effective. That is why you will see so many people jumping around wearing gorgeous, colorful costumes with eye catching phrases written on them.
You need to follow this same strategy for your social media accounts. You have to post visually appealing pictures which has a higher probability of getting shared or liked. You can also include some quotes to attract more people. And in case you are confused, just post the picture of a cute kitten or puppy. They always seem to work, but don’t misapply it. Just stay clever, follow this strategy to stand out and you will definitely be able to get noticed.
3. Placement is very important: In the popular game “Plinko“, most people are of the opinion that the placement of your chip can make the difference between winning and losing. Similarly in case of your social media accounts as well, you have to make sure that your posts are seen by all your target customers. In order to do that, you will need to find celebrities which your target customers follow. In order to get their attention, you can like or tweet their posts. You should also keep track of all the current topics which are trending on social media and try to link your posts to those. However, if your posts are irrelevant, then you may find yourselves in trouble.
In the “Pathfinder” game, you can’t backtrack. Similarly, once you make a post, it will always stay on the internet. You can’t never really delete something once it gets posted on social media. Hence, before you post something, just go through it once to make sure that there is nothing controversial about it.
If you need a proper consultation on your business’ social media presence, our dedicated team of professionals will be happy to help you.