If the power of content and social media marketing is used in right way, it can increase the base of your customer and audience to a large extent. But it can be quite challenging if you start doing this without much experience in the past or knowledge about it. It is important to understand the fundamentals of social media marketing. There are some laws that you have to abide by in order to maximize the quality as well as increase online entry points. Here are those top 10 laws that will help you to build a foundation to assist your customers as well as your brand.
1: Law of Listening
Listen more, talk less is the motto for social media and content marketing success. You have to read what your target audience has to say. Read the online contents or join the forum discussions. This will help you to create interesting contents for them rather than just some clutter.
2: Law Of Focus
It is always better to focus and specialize rather than being a jack-of-all-trades. A content and social media marketing strategy which is high-focused can build a stronger impact and have a better chance to succeed than a broad strategy.
3: Law of Quality
Quality is better than quantity. It is always better to have 1000 online connections who participate actively by reading, talking and sharing than to have 10,000 connections who do not participate at all and disappear right after connection for the first time.
4: Law of Patience
Patience is very important as content and social media marketing doesn’t succeed overnight. It needs long-term commitment and dedication to achieve the result you want.
5: Law of Compounding
If you publish interesting and amazing contents and work in order to build the best online audience, then they will share it with their own audiences via social media platforms like LinkedIn, Twitter and Facebook etc.
It is a great idea to spend some time finding some of the online influencer with quality audiences for your market. The audiences have to be interested in the services and products you sell. You can connect with this people in order to build a strong relationship with them.
7: Law of Value
If you spend your entire time on the social web and promoting your services and products directly, then people will stop listening to you. There must be a value of every conversation you make. Focus more on creating some interesting contents and developing relations with the online influencers than on conversations. In future, these influencers will become powerful catalysts.
8: Law of Acknowledgement
You should not ignore any person who reaches out to you online. The most important part of successful social media marketing is building relationships. So, acknowledge whoever comes to you.
9: Law of Accessibility
Don’t just publish your content and then disappear. It is important to be available to your audience. So, you have to consistently post some interesting content and also take part in the conversations. Online followers are fickle and hence they will not hesitate to replace you if you disappear for some weeks or months.
10: Law Of Reciprocity
You cannot expect one to share and talk about your contents if you do not do the exact thing for them. So, you have to spend some portion of time which should be focused for sharing and having conversation about the contents published by someone else.
If you would like to get some help and guidance in your social media marketing campaigns, don’t hesitate to call us.